Manage Your Cookie Preferences
At Kraken, we believe that your privacy is a fundamental human right. We are fiercely committed to providing you with absolute transparency and granular control over your personal data. Use this dedicated privacy portal to understand exactly how we utilize cookies and to customize your cookie preferences to align perfectly with your personal privacy standards while browsing our cryptocurrency exchange platform.
This comprehensive guide explains the technology behind cookies, the specific categories of tracking mechanisms we employ, and the exact steps you can take to manage, restrict, or completely disable non-essential data collection. Your choices here dictate how we interact with your browser, ensuring your trading experience remains both highly secure and respectful of your digital boundaries.
Understanding Cookies on the Kraken Platform
Cookies are small, encrypted text files that are securely stored on your device (computer, smartphone, or tablet) by your web browser when you visit the Kraken website. These files serve as a memory mechanism for the platform, allowing it to recognize your device during subsequent visits. By properly configuring your cookie preferences, you ensure a seamless, secure, and highly optimized trading experience tailored to your specific needs.
The Purpose of Data Collection
Kraken utilizes cookies for several critical operational purposes. Primarily, they are used to authenticate your active sessions, ensuring that you remain securely logged in while navigating between the spot market, margin trading dashboards, and account settings. Furthermore, cookies help us remember your localized settings, such as your preferred language, fiat currency display (e.g., USD vs. EUR), and UI theme choices (dark mode vs. light mode).
Beyond core functionality, we leverage analytical cookies to gather aggregated, anonymized data about how our global user base interacts with our infrastructure. This data is vital for our engineering teams to optimize page load times, reduce API latency, and identify UI bottlenecks within the Kraken Pro trading terminal. Your cookie preferences directly dictate the scope of data we can collect for these optimization efforts, allowing you to opt-in or opt-out as you see fit.
Your Absolute Right to Control
We strictly adhere to global privacy frameworks, including the European Union's General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the ePrivacy Directive. In accordance with these rigorous regulations, we operate on a principle of explicit consent for all non-essential tracking mechanisms. You have the absolute right to choose which categories of cookies you allow us to deploy on your device.
While strictly necessary cookies must remain active to prevent fraud, mitigate DDoS attacks, and ensure platform security, you can freely adjust your cookie preferences to disable performance, analytics, and marketing trackers at any time. Adjusting these settings will never result in restricted access to our core cryptocurrency exchange services, ensuring you can trade freely regardless of your privacy choices. We do not penalize users who prioritize their privacy.
Customize Your Cookie Settings
Review the detailed categories below and toggle your cookie preferences. Your selections will be securely saved for a period of 12 months, or until you manually clear your browser's cache and local storage.
Strictly Necessary Cookies
Always ActiveStrictly necessary cookies are the foundational elements required for the Kraken platform to function securely and reliably. These trackers cannot be disabled in your cookie preferences because they govern critical operations such as user authentication, session management, and load balancing across our global server network. If your browser blocks these cookies, you will be unable to log into your account or execute trades.
Crucially, these cookies are responsible for deploying our advanced security measures, including Cross-Site Request Forgery (CSRF) protection, the enforcement of Two-Factor Authentication (2FA) protocols, and the detection of anomalous login attempts from unrecognized IP addresses. They do not store any personally identifiable information or behavioral data that could be used for marketing purposes. Without these cookies, we simply cannot provide you with a secure cryptocurrency trading environment that protects your digital assets.
Performance & Analytics Cookies
Performance and analytics cookies allow us to count visits, track traffic sources, and analyze complex user journey patterns across the Kraken website. By enabling these in your cookie preferences, you help us understand which pages (such as specific asset price charts, staking yield calculators, or educational articles) are the most popular, and how users navigate through complex flows like the fiat deposit process or the institutional onboarding portal.
All information collected by these cookies is aggregated and therefore completely anonymous. We utilize industry-leading analytics platforms to process this data, enabling our product development teams to make data-driven decisions that enhance the speed, layout, and overall user experience of the exchange. If you disable these cookies, we will not know when you have visited our site, limiting our ability to proactively monitor and improve platform performance during periods of extreme market volatility.
Functional & Personalization Cookies
Functional cookies enable the website to provide enhanced functionality and deep personalization. They may be set by us or by third-party providers whose services we have added to our pages, such as live customer support chat widgets or integrated video players for our educational tutorials. These cookies remember the choices you make, such as your customized dashboard layout in Kraken Pro, your preferred base currency, and the specific trading pairs you have added to your watchlist.
If you do not allow these cookies in your cookie preferences, then some or all of these customized services may not function properly. You may be required to repeatedly select your language preferences, re-configure your charting tools, or manually open the support widget each time you visit a new page. Enabling functional cookies ensures a frictionless and highly tailored trading environment.
Targeting & Marketing Cookies
Targeting and marketing cookies are deployed by our carefully vetted advertising partners and social media platforms. These cookies are designed to uniquely identify your browser and internet device, allowing external networks to build a profile of your interests based on your browsing history. This profile is then used to deliver highly relevant Kraken advertisements to you when you visit other websites, social media platforms, or financial news outlets.
If you choose to opt out of these trackers in your cookie preferences, you will experience a less personalized advertising landscape. While you may still encounter generic Kraken advertisements on the internet, they will not be targeted based on your specific interactions with our platform (such as viewing the Margin Trading or NFT Marketplace pages). We deeply respect your right to browse without marketing surveillance, and disabling these cookies will have absolutely no impact on your ability to use our exchange services.
Our Third-Party Tracking Partners
Transparency is the cornerstone of digital trust. Below is a comprehensive disclosure of the primary third-party service providers that may deploy cookies on your device, contingent upon your active cookie preferences. We regularly audit these partners to ensure compliance with our strict data privacy standards.
Google Analytics (Alphabet Inc.)
We utilize Google Analytics, a premier web analytics service, to aggregate complex data regarding website traffic, session duration, bounce rates, and user behavior flows. This critical data allows us to optimize our landing pages and ensure our server infrastructure is adequately scaled to handle peak trading volumes during volatile crypto market events. Google Analytics cookies are strictly governed by your Analytics preferences and do not track you across other websites.
Cloudflare Security Network
Cloudflare provides essential web application firewall (WAF), DDoS mitigation, and content delivery network (CDN) routing for the entire Kraken ecosystem. Cloudflare deploys strictly necessary cookies (such as _cfduid) to identify malicious visitors, challenge suspicious bot traffic, and route legitimate users to the fastest available server geographically. These cookies cannot be disabled as they are vital for platform survival and the protection of your digital assets.
Mixpanel Product Analytics
Mixpanel is integrated deeply into our web interfaces to understand complex user journeys, particularly within the advanced Kraken Pro trading terminal. By tracking how users interact with specific UI elements (like order book depth charts, leverage sliders, or API key generation forms), our product designers can identify friction points and iteratively improve the trading experience. This data collection falls under the Analytics cookie category.
Zendesk Customer Support
To provide seamless 24/7 customer service globally, we utilize Zendesk for our live chat and ticketing systems. Zendesk deploys functional cookies that remember your chat session history, allowing you to navigate away from the support page and return without losing your conversation with our agents. These are classified as necessary functional cookies to ensure uninterrupted support.
LinkedIn, Meta & X (formerly Twitter) Pixels
We deploy social media tracking pixels to measure the conversion rates and overall effectiveness of our external marketing campaigns. These pixels allow us to retarget users who have previously visited the Kraken website with relevant content, such as institutional OTC services, new asset listings, or staking yield updates. These trackers are completely disabled if you opt out of Marketing cookies in your preferences.
Sift Science Fraud Prevention
Sift Science provides enterprise-grade machine learning algorithms designed to detect and prevent account takeovers, payment fraud, and promotional abuse. Sift utilizes strictly necessary cookies to analyze device fingerprints and behavioral biometrics in real-time, ensuring that the person logging into your account is actually you and not a malicious actor attempting a credential stuffing attack.
Browser-Level Cookie Management
In addition to utilizing our on-site cookie preferences tool, you can also manage, restrict, or delete cookies directly through your web browser's settings. Please note that blocking strictly necessary cookies at the browser level will break the Kraken platform's functionality.
Google Chrome & Chromium Browsers
To manage cookies in Google Chrome, Brave, or Microsoft Edge, navigate to Settings > Privacy and Security > Cookies and other site data. Here, you can choose to block third-party cookies, clear cookies when you close all windows, or manually delete specific cookies associated with the Kraken domain. We recommend allowing first-party cookies to ensure you can log in and trade without interruption.
Mozilla Firefox
Firefox offers robust Enhanced Tracking Protection. Navigate to Options > Privacy & Security. You can select Standard, Strict, or Custom protection levels. Firefox automatically blocks cross-site tracking cookies by default. To clear existing Kraken cookies, scroll down to 'Cookies and Site Data' and select 'Manage Data' to search for and remove kraken.com entries.
Apple Safari (macOS & iOS)
Safari employs Intelligent Tracking Prevention to limit cross-site tracking. To manage cookies on macOS, go to Safari > Preferences > Privacy. You can select 'Prevent cross-site tracking' and 'Block all cookies'. Warning: selecting 'Block all cookies' will prevent you from authenticating your Kraken account. On iOS, navigate to Settings > Safari > Privacy & Security.
Data Deletion Requests
If you wish to go beyond managing cookies and want to formally request the deletion of all personal data associated with your Kraken account, please visit our Privacy Policy page or contact our Data Protection Officer directly. Deleting your data will require the permanent closure of your Kraken trading account and the withdrawal of all fiat and digital assets.
Finalize Your Privacy Settings
Once you have carefully reviewed the detailed categories above and adjusted the toggles to reflect your personal privacy standards, please click the button below to apply and securely save your changes to your browser. You maintain the absolute right to return to this portal at any time in the future to modify your cookie preferences.